The This Morning host said it “shouldn’t be okay” for photographers to try and take up-skirt shots of female celebrities, following her Instagram message about the problem back in February.

The 37-year-old said her and her famous friends are targeted “every time” they go out and that the reaction she received after condemning it was “terrifying”.

Holly Willoughby caused a stir when she voiced her opinions on it with her 3.5 million followers following the 2018 BRIT Awards.

“It happens every time you go out for a night, and has done since day do,” the presenter commented.

Revealing what she says to her pals, the mother-of-three continued: “‘Right, ready to run the gauntlet?’ And out you go. Actually, what a stupid phrase!

“The scariest thing about it is that you’re saying phrases like, ‘Ready to run the gauntlet?’ as if it’s the most normal thing in the world. That’s the worst bit.”

Holly went on: “It just suddenly wasn’t okay. And it never was okay. And it shouldn’t be okay.”

During her interview with The Guardian’s Weekend magazine, the small screen favourite detailed her nerves about voicing her feelings on the social media app.

“That was a scary one for me,” Holly stated. “It took a lot, because I knew what the response was going to be.

“But that’s great. That was the whole reason for doing it. The thing that terrified me was the comments. ‘Well you shouldn’t be wearing such a short skirt, then.’”

Holly added: “My Instagram was full of it. Men and women. That’s when you go, we really do have a long way to go.”

Her upload featured herself alongside Rita Ora, Louise Redknapp and Abbey Clancy getting out of cars.

She captioned it at the time: “At the beginning of the night we held white roses and walked down a red carpet full of the hope and pride that comes with the #timesup campaign…

“At the end of the night, cameras were held low to get a photo up our skirts… times apparently up on #timesup.”

Meanwhile, Holly today announced some very exciting news as she gears up to return to the daytime ITV show.

She wrote online: “So… finally I get to tell you about something I’ve been working on passionately and secretly for a long time.

“This is TRULY, my new lifestyle brand that launches in the Autumn. I’d love you to be part of the Truly family so please register here truly.co.uk (find the link in my bio above) to find out more and keep updated on all things TRULY.

“Let the adventure begin! #TRULY.”

Many rushed to comment, with two agreeing: “Can’t wait to see it!” and: “Oh what’s the website. Exciting.”

This Morning continues tomorrow at 10.30am on ITV.