Taylor Swift will soon be the recipient of her own channel as part of a deal the 1989 singer struck with AT&T and DirecTV.
Taylor Swift Now will serve as “a new destination for unique and never seen videos” when it launches as part of AT&T’s DirecTV Now, the telecommunications giant announced Monday.
According to Variety, the channel will feature music videos, concert performances, behind-the-scenes footage and more from the Swift archives. The exclusive content will be presented over the course of 13 chapters, a nod to Swift’s lucky number.
DirecTV Now, the company’s endeavor into the world of video streaming service, arrives November 30th, but it’s unclear when Taylor Swift Now would begin broadcasting.
.@TaylorSwift13 fans have a new destination for unique and never seen videos, #TaylorSwiftNOW – coming soon, only on AT&T. pic.twitter.com/mRqMtCGXD4
— AT&T (@ATT) November 28, 2016
In October, Swift announced that she and AT&T had reached a multiyear pact, with the singer also revealing that she would perform at the company’s pre-Super Bowl 51 Saturday night bash on February 4th in Houston, Texas.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” AT&T Entertainment Group CEO John Stankey said in a statement at the time. “And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best.”